Florenco

BRANDING
client-florenco

Challenge

Florenco Commercial Landscapers are active in the downtown core. All the hanging baskets of brightly coloured flowers you see in the summer? That’s them. They’re a family-run business and have been around for over 40 years. They were looking to bring their brand up several notches and give it a fresh new look to fit in with the fast paced style of downtown Vancouver.

Firestain steered clear of the obvious and over-used greens and went, instead, for a palette of slightly different shades of blue. The hand drawn mark, represents the top section of a tree, as often found on siteplan and landscape renderings. In addition to the logo and stationery package, we also produced vehicle graphics for their entire fleet of vans and trucks

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