Firestain was commissioned by Relevention Marketing to Brand a mountainside development in Osoyoos. One concern from the client was marketing to people unfamiliar with the area. ‘Osoyoos’ is a tough name to pronounce if you’ve never heard it before.

Justin decided to design the typography in such a way as to make the name read out phonically. This was established by stacking the syllables on top of each other. Osoyoos is also a popular wine region and so the logo is styled to look like a wine bottle.

These are properties are prime real estate and as a result the look need to be very sophisticated. The logo was applied as a black foil on a flat-black background to give an opulent and elegant feel. Three subdivision logos were created to promote the different groupings of mountain lots.

The overall result was clean, sophisticated, dark and sexy.