Solid, Quality Verawood
A cabinet supplier goes against the grain and gets sophisticated.
Verawood Cabinets offers a quality product at a great price, while delivering excellent service. We wanted to communicate that Verawood looks and operates like a million bucks, but is surprisingly affordable. We decided to create the look of a downtown, boutique cabinet designer for the budget-conscious. Our inspiration for the identity was the gleaming, walnut dashboard of a vintage Jaguar.
The use of glossy wood textures gives a sense of richness and extravagance – customers want to reach out and touch it, in anticipation of the beautiful surfaces Verawood can install for them. We paired a customized, signature-style typeface and clean whites, with a rusty orange for pop.
This identity effortlessly blends a certain classiness from yesteryear, with the sophistication of today’s trends. The accompanying website reflects the same principles, look and feel.