24
Aug
2010
VegaSport brings Sexy Back
Sequel introduced a ‘Sport’ range to their health supplements. We introduced the high-end sexy!
The original Vega brand and packaging uses a lot of white, with muted colours for the different flavours. We wanted to make the Sport range its antithesis, in many ways. So we started with black and added punchy, bright colours. Sleek packaging followed, complete with matte and gloss varnishes.
Support imagery and collateral material was to include gritty, hard-edge photography, punching off black backgrounds. Hot, with serious pop factor on the shelves, this packaging hit all the marks. Wanna bring sexy back to your brand?
Sequel Naturals is a client of Fluent Brand Design, who sub-contracted the design for this job to Firestain.
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