The client was looking to freshen up their image without altering the existing brand. AltaVisionPlus specialize in Lasic Eye Surgery and General Eyecare, as well Medical Aesthetics. Firestain worked on developing a very clean and open look, with a secondary colour palette to easily identify their three primary services. Headlines were smart and humorous. The end result was a campaign that brightened up the image of AltaVisionPlus, giving them a more sophisticated presence in their industry.