Florenco Blooms Online
Florenco’s slick new site shows off their green thumb and colour expertise.
Most of Florenco’s clients are high profile building management companies, responsible for some of the largest buildings in the downtown core. This website, like the identity, needed to have a strong corporate feel. It also needed to include a strong organic element, speaking of the nature of their work: planting and maintaining the flora that greet visitors to these buildings. De-saturated wood paneling was used in the background, and a vector leaf graphic was used to break up the usually ‘blocky’ feel of a website.
Inkling was commissioned to write the copy. In addition, a photo shoot was set up to capture some of the work that Florenco does, with Carl Sheldon behind the lens and Justin art directing. Post processing involved de-saturating background buildings and skies, boosting the colour of the plants, and putting a warm, high-contrast filter over it all. The result? Punchy photos that do justice to the Florenco tagline, Colouring the Cityscape.
This website has raised the game for Florenco, allowing them to confidently convey the professionalism of their work to the corporate world of downtown Vancouver and beyond. How can we help grow your business?