21
May
2010
DS Performance Branding
This logo for DSP is an ambigram: it’s designed to read right side up and upside down.
A consultant in the franchising and quality management arena required a full branding package, as well as a website and program manuals. We developed a sophisticated look and applied it to the full package. Then we added a personal touch to the website…
At the time of the design, the client’s first grandchild was soon to be born. A sample of the baby’s in utero heartbeat was recorded, spliced and edited, and then inserted into the navigation as mouse-over sounds. It resulted in an intriguing, somewhat ethereal-sounding nav, that will forever have special meaning to the client. Allow us to create something meaningful for you.
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