ABOUT US

THE FIRESTAIN STORY
firestain-logo-sticky

Branding. It’s what we love.
Leave your mark.

Firestain is a bold design house, offering comprehensive creative solutions for print and electronic media. In conjunction with talented associates, we cover all creative branding  services, from concept to design, and copywriting to photography.

GRAPHIC DESIGN
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Logos, stationery, brochures, manuals, packaging, vehicle graphics, advertising and more. From the smallest business card, to the largest billboard, it's all under one roof at Firestain.
WEB DESIGN
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We offer fully-customized, responsive, and SEO-friendly, content managed sites. Tighter budget? We also offer affordable template solutions that marry leading-edge design with the latest in technological advances.
PHOTOGRAPHY
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Corporate or family portraits, products and packaging, services and advertising. Capture that sense of quality, that moment in time that communicates more than words ever could.
COPYWRITING
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A professional image relies on strong aesthetics, but even the best design can be marred by poor copy. We use skilled writers to convey targeted tone and messaging to your clients.

The Creative Force

Firestain is owned and operated by Justin Sherwin, a creative director with over 20 years of international experience. His clients have included the likes of BMW, Bosch, Nissan and TransLink amongst others.

Having worked in a variety of agencies and studios, and for a wide range of clients, Justin has developed a well-rounded design approach. This diversity has allowed him to explore the dynamic and often delicate balance between form and function.

I love the challenge of designing something aesthetically appealing, appropriate for the client’s personality and relevant to the target audience.

Graphic design has a constantly changing landscape, and Justin takes great pleasure in reaching for the furthest horizons. Always on the lookout for changing trends, he is committed to elevating his clients brand to the highest level, making them a force to be reckoned with in their industry.

Justin’s commitment to quality design and his amiable personality bring clients back time and again, and have resulted in so many referrals, that sales calls and chasing down work have been made completely redundant.

  • Justin Sherwin
    Justin Sherwin Owner & Creative Director
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IN BUSINESS
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PROJECTS
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REPEAT & REFERRAL PROJECTS
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CUPS OF COFFEE

IN PURSUIT OF THE VISUAL HOOK

The Firestain Design Philosophy

What is the visual hook? It’s that rare quality that makes people look twice, positioning you to snag loyal regulars (who spread the word about you), as well as the big ones that don’t get away.

The visual hook arouses curiosity and reels in the public, so they take a closer look at your product, service or message. It’s what gets people talking about you. A combination of impact, creativity and good business sense, the visual hook is much like that special something a songwriter looks for. It may be a lyric, a melody or a refrain. It’s the thing that makes people want to sing the song. It makes it memorable.

Just like a skilled lyricist, we strive to draw people in with our design – to get them to remember you, buy into your brand and (eventually) start participating in the life of your product or service. That’s the visual hook. It captivates. It communicates. It’s smart but not smart-alecky. The visual hook makes the viewer feel good, gives them something of value and then moves them to action.

You want to look your best and be the best. Guess what? That’s what we want for you too. We want to create (or improve) a brand you can wear with pride, that measurably increases your bottom line. Would that kind of confidence give you the edge over the competition? Of course it would. Your brand should work for you. Hard. As well as looking impressive, it should get you more business.

Don’t choose between economy and excellence. Firestain achieves downtown agency standards and results, without the downtown price-tag. We don’t do cookie-cutter creative. We think differently. We’re bold and adventurous. In a financial climate full of opportunities and threats, you need to be a risk-taker. But this is no leap of faith. We stand by our track record, results and happy clients.

PEOPLE WE WORK WITH

What’s in a name?

Why Firestain?

“It’s a question I get asked a lot.” says Justin. “Well the story goes like this. I’ve been in a few bands over the years. The last South African band I was in released an album with a track on it that I wrote called Firestain. When I started my design business in 2008, I was lying in bed toying with names. I was thinking  about things like ‘branding’, ‘leaving your mark’, and the title to that song came to mind. It just seemed to fit. And so that was that.”

Listen to Firestain here.
Firestain - Critical Mass
For all the Club hoppers, there's a remix.
Firestain (the G-MIX) - Critical Mass

Are you looking for some smouldering design?

Contact Us

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